S.W.O.T. Analysis - Made Simple

If you are preparing a business or project plan , it is likely that you will be requested to perform some type of S.W.O.T. analysis, which is a very simple, subjective and qualitative analysis of the Strengths, Weaknesses, Opportunities and Threats to which your business, strategy, project or team shall be subject. You may also perform a periodic self- SWOT analysis on a personal level, wherein you evaluate yourself as a leader or performer. If you know your own SWOT, it can be a fabulous self-education tool. While its use in presentations to outside parties is principally as an additional selling opportunity (i.e., you enhance your S and O, while you show how you will mitigate your W and T through intelligent, anticipatory risk mitigation and containment). You generally use it as a tool to show that your research has been thorough and that you have made contingency plans to offset or contain any problems. It is seen by evaluators as a measure of your thoroughness and possibility th...