Business Plans AREN'T Presentation Documents
If you are seeking to raise capital (either debt or equity), attempting to negotiate a joint venture (or merger or acquisition ) or trying to recruit some talented key employees or technical experts, you might need a "Summary Of Proposed Operations," a spiffy PowerPoint "Highlights Of The Company And Its Bright Future," a "Confidential Private Placement Offering Memorandum" or a public Offering Prospectus . If you are interested in creating a genuine blueprint for the implementation of your intended business operations , i.e., a step-by-step, function-by-function manual to be your company's guiding beacon, you need a real Business Plan . A true business plan is a detailed map and manual for attaining your objectives --- it is never, ever a selling tool filled with fluff, wishful thinking, optimistic (albeit disclaimed) "projections," and solicitous flowery language about vast potential . The best presentation documents are brief, enticing,...